At the heart and soul of countless forms of craft, we find individuals who trace their roots to cultures in Mexico and Central American nations. Endlessly diverse peoples from these cultures have been and continue to be a driving force of craft and industry in the world. With El Alma, we celebrate the storied, diverse textile traditions and craftspeople of cultures rooted in Mexico and Central America. The art, the individuals, and the living history of their crafts are an inspiration for the world of design and an enduring soul of the artistry in textiles and carpet.